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If people bought cars the same way they bought computers Précédent---Suivant

General Motors doesn't have a "help line" for people who don't know how to drive, because people don't buy cars the way they buy computers- but imagine if they did...

Example 1

HELPLINE: General Motors Helpline, how can I help you?

CUSTOMER: I got in my car and closed the door, and nothing happened!

HELPLINE: Did you put the key in the ignition and turn it?

CUSTOMER: What's an ignition?

HELPLINE: It's a starter motor that draws current from your battery and turns over the engine.

CUSTOMER: Ignition? Motor? Battery? Engine? How come I have to know all of these technical terms just to use my car?

Example 2

HELPLINE: General Motors Helpline, how can I help you?

CUSTOMER: My car ran fine for a week, and now it won't go anywhere!

HELPLINE: Is the gas tank empty?

CUSTOMER: Huh? How do I know?

HELPLINE: There's a little gauge on the front panel, with a needle, and markings from 'E' to 'F'. Where is the needle pointing?

CUSTOMER: I see an 'E' but no 'F'.

HELPLINE: You see the 'E' and just to the right is the 'F'.

CUSTOMER: No, just to the right of the first 'E' is a 'V'.

HELPLINE: A 'V'?!?

CUSTOMER: Yeah, there's a 'C', an 'H', the first 'E', then a 'V', followed by 'R', 'O', 'L' ...

HELPLINE: No, no, no sir! That's the front of the car. When you sit behind the steering wheel, that's the panel I'm talking about.

CUSTOMER: That steering wheel thingy-- Is that the round thing that honks the horn?

HELPLINE: Yes, among other things.

CUSTOMER: The needle's pointing to 'E'. What does that mean?

HELPLINE: It means that you have to visit a gasoline vendor and purchase some more gasoline. You can install it yourself, or pay the vendor to install it for you.

CUSTOMER: What? I paid $12,000 for this car! Now you tell me that I have to keep buying more components? I want a car that comes with everything built in!

Example 3

HELPLINE: General Motors Helpline, how can I help you?

CUSTOMER: Your cars suck!

HELPLINE: What's wrong?

CUSTOMER: It crashed, that's what went wrong!

HELPLINE: What were you doing?

CUSTOMER: I wanted to go faster, so I pushed the accelerator pedal all the way to the floor. It worked for a while, and then it crashed -- and now it won't even start up!

HELPLINE: I'm sorry, sir, but it's your responsibility if you misuse the product.

CUSTOMER: Misuse it? I was just following this damned manual of yours. It said to make the car go to put the transmission in 'D' and press the accelerator pedal. That's exactly what I did --now the damn thing's crashed.

HELPLINE: Did you read the entire operator's manual before operating the car sir?

CUSTOMER: What? Of course I did! I told you I did EVERYTHING the manual said and it didn't work!

HELPLINE: Didn't you attempt to slow down so you wouldn't crash?

CUSTOMER: How do you do THAT?

HELPLINE: You said you read the entire manual, sir. It's on page 14. The pedal next to the accelerator.

CUSTOMER: Well, I don't have all day to sit around and read this manual you know.

HELPLINE: Of course not. What do you expect us to do about it?

CUSTOMER: I want you to send me one of the latest versions that goes fast and won't crash anymore!

Example 4

HELPLINE: General Motors Helpline, how can I help you?

CUSTOMER: Hi! I just bought my first car, and I chose your car because it has automatic transmission, cruise control, power steering, power brakes, and power door locks.

HELPLINE: Thanks for buying our car. How can I help you?

CUSTOMER: How do I work it?

HELPLINE: Do you know how to drive?

CUSTOMER: Do I know how to what?

HELPLINE: Do you know how to DRIVE?

CUSTOMER: I'm not a technical person! I just want to go places in my car!

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