

| If
people bought cars the same way they bought computers |
   |
General Motors
doesn't have a "help line" for people who don't know how to drive, because
people don't buy cars the way they buy computers- but imagine if they did...
Example 1
HELPLINE: General
Motors Helpline, how can I help you?
CUSTOMER: I got in
my car and closed the door, and nothing happened!
HELPLINE: Did you
put the key in the ignition and turn it?
CUSTOMER: What's
an ignition?
HELPLINE: It's a
starter motor that draws current from your battery and turns over the engine.
CUSTOMER:
Ignition? Motor? Battery? Engine? How come I have to know all of these technical terms
just to use my car?
Example 2
HELPLINE: General
Motors Helpline, how can I help you?
CUSTOMER: My car
ran fine for a week, and now it won't go anywhere!
HELPLINE: Is the
gas tank empty?
CUSTOMER: Huh? How
do I know?
HELPLINE: There's
a little gauge on the front panel, with a needle, and markings from 'E' to 'F'. Where is
the needle pointing?
CUSTOMER: I see an
'E' but no 'F'.
HELPLINE: You see
the 'E' and just to the right is the 'F'.
CUSTOMER: No, just
to the right of the first 'E' is a 'V'.
HELPLINE: A 'V'?!?
CUSTOMER: Yeah,
there's a 'C', an 'H', the first 'E', then a 'V', followed by 'R', 'O', 'L' ...
HELPLINE: No, no,
no sir! That's the front of the car. When you sit behind the steering wheel, that's the
panel I'm talking about.
CUSTOMER: That
steering wheel thingy-- Is that the round thing that honks the horn?
HELPLINE: Yes,
among other things.
CUSTOMER: The
needle's pointing to 'E'. What does that mean?
HELPLINE: It means
that you have to visit a gasoline vendor and purchase some more gasoline. You can install
it yourself, or pay the vendor to install it for you.
CUSTOMER: What? I
paid $12,000 for this car! Now you tell me that I have to keep buying more components? I
want a car that comes with everything built in!
Example 3
HELPLINE: General
Motors Helpline, how can I help you?
CUSTOMER: Your
cars suck!
HELPLINE: What's
wrong?
CUSTOMER: It
crashed, that's what went wrong!
HELPLINE: What
were you doing?
CUSTOMER: I wanted
to go faster, so I pushed the accelerator pedal all the way to the floor. It worked for a
while, and then it crashed -- and now it won't even start up!
HELPLINE: I'm
sorry, sir, but it's your responsibility if you misuse the product.
CUSTOMER: Misuse
it? I was just following this damned manual of yours. It said to make the car go to put
the transmission in 'D' and press the accelerator pedal. That's exactly what I did --now
the damn thing's crashed.
HELPLINE: Did you
read the entire operator's manual before operating the car sir?
CUSTOMER: What? Of
course I did! I told you I did EVERYTHING the manual said and it didn't work!
HELPLINE: Didn't
you attempt to slow down so you wouldn't crash?
CUSTOMER: How do
you do THAT?
HELPLINE: You said
you read the entire manual, sir. It's on page 14. The pedal next to the accelerator.
CUSTOMER: Well, I
don't have all day to sit around and read this manual you know.
HELPLINE: Of
course not. What do you expect us to do about it?
CUSTOMER: I want
you to send me one of the latest versions that goes fast and won't crash anymore!
Example 4
HELPLINE: General
Motors Helpline, how can I help you?
CUSTOMER: Hi! I
just bought my first car, and I chose your car because it has automatic transmission,
cruise control, power steering, power brakes, and power door locks.
HELPLINE: Thanks
for buying our car. How can I help you?
CUSTOMER: How do I
work it?
HELPLINE: Do you
know how to drive?
CUSTOMER: Do I
know how to what?
HELPLINE: Do you
know how to DRIVE?
CUSTOMER: I'm not
a technical person! I just want to go places in my car! |