JAMES BOND 007 CHEWING GUM (Somportex)

Release Date
1964


Set Configuration:
60 Base cards
3 Cards per pack
Free 007 Badge

“Film Scene Series”, issued by “Somportex of London” in 1964 and simply named “James Bond 007 Chewing Gum”. A series of sixty black and white trading cards depicting on the front side a still from one of the first three James Bond movies, Dr. No”, “From Russia With Love” and “Goldfinger”. The cards where issued as a tie-in with the third James Bond adventure “Goldfinger”. They where manufactured in Denmark by a company named “Dandy Factories”. Like for every UK/ USA movie tie-in, the cards where announced in the official movie press book. This kind of announcements went on until the release of “Moonraker” in 1979.
In each pack you could find three cards and a little piece of pink dusty chewing gum. The wrappers featured a work of art combined with orange and black lettering. If one collected twelve wrappers and mailed them to Somportex, they would send you a “FREE 007 BADGE”. Today the badge, wrapper, cards and display box, are precious collectables sought after by the many James Bond memorabilia collectors.

"Series One Wrapper"

Just as we have with the present trading cards, this first series of bubble gum cards showed several errors or misprints. Card N° 25; has two different versions, one that shows a picture of Shirley Eaton looking down and another, where she is looking up. The caption on card N° 55 displayed “Nadja Regin in Goldfinger” but actually the card shows a picture from the second James Bond movie “From Russia With Love”. Card N° 58 depicting another still of “Nadja Regin in Goldfinger” shows us a very rare error. On some cards you may find the number 27 displayed in the lower right corner of the bathtub. The “Goldfinger” campaign book announced that a total of 10 million cards will be distributed in packs through 75000 retail outlets. Ten million cards on the move and still there was a big disappointment among the young collectors. For many youngsters card N° 59 became the hardest one to get your hands on. The difficulty in obtaining card N° 59 was probably a set-up from the manufacturers to enhance their card sales. The counter display box is also a highly wanted piece of 007 memorabilia. A very simple design created out of black cardboard with an orange coloured lady that represented the world famous Golden Girl. In the movie Shirley Eaton was covered in gold paint, for titles and advertisements, it was actually Margaret Nolan. The text on the display box was very simple, and read as:

“JAMES BOND 007 CHEWING GUM WITH PIN-UP PHOTO PICTURES”
”FREE 007 BADGES”.

"Counter Display Box"

The pictures displaying the beautiful pin-up girls where not accepted by everyone. Some frustrated parents claimed it was a disgrace that children could purchase pictures with half naked women in a candy shop on the street corner. This issue went so far that it reached the national press and was actually discussed in the British House of Commons by MP's. As a result of the news coverage, the offending cards where shown in the late night magazine style show “The Braden Beat”. In 1965 the cards where withdrawn from sale after front page headlines in the Daily Mirror displayed the following text:

“A member of parliament complained that the photo content of bikini-clad
girls was a disgusting and disgraceful corruption of young children”.

Nevertheless all these cards showed innocent pictures. I remember when the first James Bond movies where screened at the Belgian theatres, the window at the ticket counter displayed “KNT”. Meaning children not allowed. Everybody knows now that a James Bond movie never shows nudity on the screen. But that was the sixties. A reproduction card set of these first James Bond bubble gum cards was issued in 1997 by “Daleon Ltd.” The printing of this reproduction set was limited to only 5000 sets. On eBay these reproduction sets pop-up from time to time. When lucky at a very reasonable price. More information about this reproduction set further on this CD-rom. When looking at the whole series, you may discover here and there some little errors or misprints. Mostly the edge of the card has been cut of in a non straight way or the picture on the card yields a bit more to the front or to the back. Let’s have a look on all the original cards and their errors.

01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60

Known card variations

Card N° 22 displays one of the bathing beauties. This card can be found displaying the whole left shoe or just a part of it.

Notice the two variations on card N° 25, Shirley Eaton looking up and the other where she looks down. A combination of these two cards was sold on eBay the 23rd March 2008 for a staggering 106€.

Another well know variation is the picture of Ursula Andress as Honey Ryder shown on Card N° 35. The picture is more cropped and shows a little more of Honey’s bikini.

Card N° 34 shows Honor Blackman sitting in the grass after playing with Sean Connery can be found showing more grass at the bottom than in the card pictured on the left side. Because of this error, the cardnumber is printed to the bottom edge of the card.

Card N° 39 displays a picture of Margaret Nolan. Again two variations slept into the packs, one showing Margaret's knee in full and another only showing half of her knee.

Card N° 44 displays a picture of Nadja Regin. In the left side picture her shoes are completly visible, the right one only displays half of her shoes. Just a slight detail, but for completist a must have.

Card N° 53 again displaying Nadja Regin with or without a full visible shoe.

Card N° 58 shown here below displays a very rare misprint. Not very clear but on the lower right side of the bathtub you can see the number “27”. The card is very rare and highly collectable.

 

Check List:
Base Cards  
[ ] 01 Sean Connery
[ ] 02 Bathing Beauty
[ ] 03 Sean Connery & Magaret Nolan
[ ] 04 Ursula Andress
[ ] 05 Sean Connery
[ ] 06 Daniela Bianchi
[ ] 07 Honor Blackman
[ ] 08 Sean Connery & Ursula Andress
[ ] 09 Daniela Bianchi
[ ] 10 Sean Connery
[ ] 11 Shirley Eaton
[ ] 12 Sean Connery & Daniela Bianchi
[ ] 13 "Leila"
[ ] 14 Sean Connery
[ ] 15 Honor Blackman
[ ] 16 Sean Connery
[ ] 17 Zena Marshall
[ ] 18 Sean Connery
[ ] 19 Honor Blackman
[ ] 20 Bathing Beauty
[ ] 21 Sean Connery
[ ] 22 Bathing Beauty
[ ] 23 Sean Connery
[ ] 24 Sean Connery & Ursula Andress
[ ] 25 Shirley Eaton
[ ] 26 Daniela Bianchi
[ ] 27 Sean Connery
[ ] 28 "Leila"
[ ] 29 Sean Connery
[ ] 30 Eunice Gayson
[ ] 31 Daniela Bianchi
[ ] 32 Bathing Beauty
[ ] 33 Sean Connery
[ ] 34 Honor Blackman
[ ] 35 Ursula Andress
[ ] 36 Sean Connery
[ ] 37 Sean Connery & Honor Blackman
[ ] 38 Sean Connery
[ ] 39 Magaret Nolan
[ ] 40 Sean Connery & Eunice Gayson
[ ] 41 Daniela Bianchi
[ ] 42 Shirley Eaton
[ ] 43 Sean Connery & Anthony Dawson
[ ] 44 Nadja Regin
[ ] 45 Magaret Nolan
[ ] 46 Sean Connery
[ ] 47 Zena Marshall
[ ] 48 Ursula Andress
[ ] 49 Zena Marshall
[ ] 50 Shirley Eaton
[ ] 51 Sean Connery
[ ] 52 Daniela Bianchi
[ ] 53 Nadja Regin
[ ] 54 Sean Connery
[ ] 55 Nadja Regin
[ ] 56 Sean Connery
[ ] 57 Shirley Eaton
[ ] 58 Nadja Regin
[ ] 59 Sean Connery
[ ] 60 Sean Connery & Ursula Andress
   
Variations  
[ ] 22 Bathing Beauty (shoes half or complete)
[ ] 25 Shirley Eaton (looking up or down)
[ ] 34 Honor Blackman (deeper in the grass)
[ ] 35 Ursula Andress (picture cropped)
[ ] 39 Margaret Nolan (knee visible)
[ ] 44 Nadja Regin (shoes half or complete)
[ ] 53 Nadja Regin (shoes half or complete)
[ ] 58 Nadja Regin (N°. 27 visible on bathtub)
 

PageTop